Work

SuperFeast

Australian brand of tonic herbs and medicinal mushrooms, with a strong editorial and product-storytelling component. Ongoing development on the Shopify store: product page optimisation, catalogue filtering and navigation systems, and improvements to the purchase journey through to checkout.

Part of the current design is my own; the store’s original concept is not.

Fertility Glo

Shopify store selling organic teas for fertility and women’s health. Product page and range presentation optimisation, catalogue filtering, and improvements to the purchase journey through to checkout.

Part of the current design is my own; the store’s original concept is not.

CourtMaster

Video and streaming camera for padel, in use across more than 75 clubs and 24 countries. Development of the product’s website and web app, plus ongoing technical maintenance: script auditing and migration, fixes, and documentation for future maintenance.

Luthieri

Marketplace for string instruments and luthier services. A platform with user accounts, a catalogue organised by category — violins, violas, cellos and bows — and multilingual navigation. The design rests on product photography against a dark background, in the manner of an auction catalogue.

Veeter

Visual identity and website for a company doing drone-based wind turbine inspection. The challenge was to translate a complex technical service into a page that asset managers — not engineers — could evaluate in a few minutes.

Alma Croft

Visual identity and website for a clinical psychologist and somatic psychotherapist. A project where trust is built through tone, photography and white space, rather than through the volume of information.

Website

Identity

Estate agency dedicated to restoring old houses. A complete project, from visual identity to website: brand, colour system, stationery and development. The site is organised around the story of each property — the before and the after — rather than the usual catalogue of listings.

Future of Work

Tech careers conferences. An event site with a defined life cycle: traffic concentrated on specific dates, and the need to update the programme, speakers and content quickly, without depending on whoever built it.